TikTok Video Ads That Cut CPA by 20%

Applications start arriving within the first few hours, and most campaigns have a full set inside 24 hours. How many depends on your product, the creator language you need and the rate range. Every application arrives with that creator's own price attached, so you compare before choosing.

Revisions are unlimited on every video, as long as the change sits inside the brief you wrote. You review each delivery in your dashboard and request changes directly on the file, and you have 14 days from submission to approve or decline.

Yes. You send the product directly to the creators you choose, and Influee gives you their details once you have selected them. Everything else runs through the platform: the brief, the applications, revisions, rights and payment.

You set the format and length in the brief and creators film to it. Ready-to-run ads arrive vertical 9:16, captioned and mixed sound-on, sized for In-Feed and TopView placements and ready to upload to Ads Manager. Raw files come unedited, so you can cut them to whatever specs you need. Full tiktok ad specs for every placement are worth checking before you write the brief.

For the brands running creator-made ads on Influee, yes. HoMEso cut CPA 20% against their own creatives, and Spotahome saw a 42% higher click-through rate on ads featuring UGC. Results move with your product and your offer, which is why testing several creators against each other beats betting everything on one video.

TikTok sets a $50 minimum daily budget at campaign level and $20 at ad group level. CPM typically runs $10 to $20 and CPC $0.20 to $2, moving with your format, audience and bidding strategy. That is media spend, separate from what the creative costs to make — the full breakdown of tiktok ads cost covers both.

Average click-through on TikTok video ads runs 1% to 2%. Above 2% is good and 4% or higher is exceptional, and the wider tiktok ads benchmarks put that next to CPM and conversion rate. CTR moves more with the hook than with targeting, which is why testing several openings against each other beats refining one.

No minimum order and no long-term commitment. You can start with a single video to see how it works, or brief several creators at once to test different angles against each other. Creator rates are set by the creators themselves, so you control the budget.