35%
increase in engagement rates on social media platforms
28%
decrease in cost per result (CPR) for paid ad campaigns
42%
increase in click-through rates (CTR) on digital ads featuring UGC
"Influee has been a game-changer for Spotahome. In social media, content becomes outdated incredibly fast, so having a reliable way to produce high-quality, authentic content at scale is essential. With Influee, we can easily source fresh content, which is especially important during our high season when demand surges. For brands with seasonal peaks - whether it’s Black Friday, Christmas, or other key moments - having a scalable content solution is invaluable. On top of that, we’ve seen noticeable improvements in engagement and overall performance across our accounts. I highly recommend Influee to any brand looking to enhance their content strategy and build a stronger connection with their audience."
Paula Alvarado
Social Media Manager
The Challenge
Before using Influee, one of the primary issues was the lack of a centralized platform for managing the video production process. They had to rely on multiple tools for different stages - contacting creators on one app, developing briefs in another, and managing content elsewhere - resulting in inefficiencies and excessive time consumption.
Additionally, they struggled with limited access to high-quality creators from different regions. While they had UGC for the Spanish market, it was difficult to find diverse creators for other regions, such as Italy, Portugal, France and Germany.
Another significant challenge was the high cost of content production. Since they had to use multiple platforms to coordinate different aspects of their campaigns, expenses quickly added up. Influee helped streamline these processes by allowing them to launch multiple campaigns simultaneously, work with various creators, and reduce overall production costs.
Content production volume was also a struggle. Creating just 2-3 videos per month was not enough to meet their needs, especially since they relied on these videos for paid advertising. To run effective campaigns, they needed a steady flow of fresh creatives (at least 10 per month).
How Spotahome Solved Their Content Production Problems
Scalable And Cost-Effective Solution
Spotahome decided to start working with Influee when their need for content production began to scale rapidly. They were looking for a solution to create more content efficiently (at least 10 videos per month), especially in multiple languages. After seeing an Influee ad on Instagram, they decided to try the platform and quickly discovered that it offered a scalable and cost-effective content solution.
Streamlined Collaboration Process
One of the key benefits they discovered was the ability to easily review creator portfolios before selecting participants for their campaigns, ensuring the content aligned with their brand’s identity. Over time, they built strong relationships with certain creators and even invited those they had collaborated with outside of Influee to join the platform. This allowed them to manage all creators in one place, streamlining both content management and payments.
Additionally, Influee provided a much-needed organizational structure for their content workflow. The ability to launch campaigns, track their status, and maintain accountability was a game-changer.
UGC For International Marketing Efforts
Since the beginning of the collaboration, the company has sourced content from 7 countries, successfully meeting its goal of creating material for international marketing efforts. In total, they received 136 videos from 43 creators. The majority of the content came from Spanish creators, followed by German, British, and Italian collaborators. The company experimented with various content types, including Objection Handling, Explanation, and Discovery. They distributed their content across Meta and organic social media channels.
Relatable And Engaging Content
Spotahome initially relied on video tours as part of their content strategy. Since the platform verifies flats, their team would visit each property to record a video, creating one version for the website listing and another for social media. These video tours used to be a key component of their paid campaigns.
However, they recognized a missing element - the human touch. Their content lacked a personal, relatable perspective where someone could share their real experience or highlight the platform’s value proposition. By incorporating UGC videos, they saw an increase in engagement rates. Having someone narrate their experience made the content more engaging, relatable, and ultimately more cost-effective.
About the Brand
Spotahome is an online platform that allows users to book mid- to long-term rental properties in various cities across Europe. It caters to people looking for apartments, studios, or rooms without needing to visit them in person. Spotahome provides detailed listings, including photos, videos, floor plans, and descriptions verified by their team.
The platform is especially useful for students, expatriates, and remote workers who need a rental before arriving in a new city. Unlike short-term rental services, Spotahome focuses on stays of at least 30 days.
Your First UGC Campaign With ⭐️ 100% Money Back Guarantee
We understand that you’re wondering which creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.