47$
Average cost per 30 second video
20%
Lower CPA; Influee creatives vs. other creatives
+25%
Increase in website traffic & acquisition of NEW customers
100%
All top performing ads from the ad account were Influee creatives
"Quite simply, Influee is the best tool that we found for UGC. The creators are top quality and very easy to work with. This tool is saving us hours and hours of work."
Barak Orenstein
VP of Marketing at Else Nutrition
The Challenge
The challenge the brand faced was that they had no prior experience with user-generated content (UGC) and needed a scalable solution to find creators who will make content on an on-going basis to fuel their Meta Ads and organic social media. Additionally, they needed support with script writing and post-production resources to effectively manage and produce the content.
How Else Nutrition Tackled The Challenge With Influee’s Help
1. Testing 8 Ad Angles With 20 Creators
In the beginning, the client collaborated with 20 creators in the parenting category to kickstart their UGC strategy in their primary market - the United States.
The selected creators made videos with 8 different ad angles; testimonial, gifting, product-description, review, gifting, offer, problem & solution & 3 reasons why.
2. Maximizing Efficiency With Magic Script & Magic Edits
The brand generated scripts for selected ad angles using Influee's Magic Script. The post production was done with Ad Creator's Magic Edits feature.
The optimized workflow saved dozens of hours of their time and in only 2 months, they have exported 93 rendered videos with completed post production that they've used on various channels - paid advertising, on their socials, on the website & in email marketing.
3. Scaling UGC With 50+ Creators & Hundreds Of Videos
Over the course of our collaboration, the brand has collaborated with 50+ unique creators and exported hundreds of UGC videos.
Influee is their go-to solution for sourcing and managing creators as well as editing content.
How Else Used Influee To Create Successful UGC Campaigns
Attend A Creative Strategy Call
We talked about the best way to utilize the UGC from creators and the best practices when working on collaborations.
Used The Content On Multiple Platforms
Else used their UGC in Meta ads, on their website and organically on their social media platforms.
About the Brand
Else Nutrition is a leader in plant-based nutrition for children, offering dairy and soy-free toddler formula and kids' nutrition shakes.
The company is committed to providing clean, sustainable alternatives to traditional formulas, meeting the growing demand for healthier options.
Expanding across the U.S. and soon globally, Else continues to innovate and develop new products for both kids and adults.
Your First UGC Campaign With ⭐️ 100% Money Back Guarantee
We understand that you’re wondering which creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.