Gifting Ad Angle

People love giving gifts. It brings us happiness, strengthens relationships, demonstrates thoughtfulness, and allows us to express love and appreciation. It is a way to celebrate, show kindness, and make meaningful connections with others. By creating gifting videos, you position your brand as one of the options customers can choose when gifting their loved ones.

What are gifting video ads?

Gifting ads serve as inspiration for gift giving on various occasions, such as holidays, birthdays and special events. Order a gifting video ad with Influee, if your product works well as a gift.

Gifting video example for a pet brand

Gifting video example for an accessories brand

Recreate the best performing testimonial videos, tailored for your product or service, by using Magic Script.

3 key reasons why you should create a gifting video in your next campaign:

Inspirational value
People love giving gifts. Gifting ads serve as a great inspiration for potential customers in the discovery stage or as inspiration for repeated purchases of your existing customer base. By creating a gifting video, you position your brand as one of the options customers can choose when gifting their loved ones.
Emotional connection
Gifting video ads inspire customers to make a purchase by showcasing the joy, surprise, and gratitude associated with receiving a thoughtful gift. That in turn strengthens the connection customers have with your brand.
Storytelling Opportunity
Gifting videos provide a platform for storytelling. They allow you to craft narratives around your products or services, highlighting how they can bring happiness, solve problems, or enhance the lives of recipients. Through storytelling, your brand can create a compelling and authentic narrative that resonates with viewers and strengthens their connection to the brand.

In conclusion, incorporating gifting videos into marketing campaigns can be a powerful tool for businesses. By creating emotional connections and telling compelling stories, gifting videos can help businesses stand out, engage their audience, and ultimately drive success in their marketing efforts.

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.